Differential Channel Pricing: How to Mark Up eBay/TCGplayer +12% While Offering the Best Deals on Your Website

1. The Parity Pricing Mistake Most Card Shops Make

Most card store owners list their cards at the exact same price across all channels: $100 on their website, $100 on TCGplayer, and $100 on eBay.

This is a severe financial error! On TCGplayer, that $100 card only yields ~$87.25 after fees. On your website, it yields $97.10. Why surrender $10 of profit on third-party channels while giving buyers zero incentive to buy from your website?

2. Strategic Differential Pricing Formulations

Aeethod's multi-channel pricing engine allows card stores to deploy Automated Channel Rules:

• TCGplayer & eBay Price: Market Price + 12% to +14% (e.g. $112.00). This completely offsets marketplace commissions.
• Direct Website Price: Market Price - 3% (e.g. $97.00). Collectors get the lowest price on the internet, while you still pocket $94+ in pure cash!

Buyers quickly realize: "Hey, if I buy directly on their website, it's $15 cheaper than on TCGplayer!" You systematically train buyers to become direct lifelong customers. Included in our Automation Modules and Advanced Omnichannel System ($14,500–$18,500).